Join Aseel Aseel progress book · September 2026
Growing with parents,
one useful step at a time.
Aseel supports parents of children with cancer from diagnosis through active treatment — with trusted awareness, community support, and journey tracking.
Explore our progress
Active across Egypt and Belgium
A clear snapshot
Progress we can stand behind.
Each figure tells a different part of the story, so we show them separately.
What Aseel offers today
Three kinds of support,
connected around the parent.
01
Awareness
Trusted news, simplified awareness, curated answers, and practical navigation guidance.
02
Community
Parent connection, community support, and contests among kids.
03
Journey
Simple tools intended to help parents organise and navigate the treatment journey.
Aseel complements — and never replaces — a child’s hospital or treating oncology team.
The journey so far
Small milestones.
Real momentum.
01
Concept interviews with parents
Early conversations with parents shaped the Aseel concept around their real questions and support needs.
02
First trial and proof of concept
The first trial tested the Aseel concept in practice and created the foundation for the mobile platform.
03
Aseel launched on Android
The mobile platform became available to parents on Google Play.
04
The first Aseel Guide and parent onboarding workshop
The first guide was released, then mothers at Nasser Institute explored the app, received the guide, and joined a new children’s drawing competition.
05
Aseel launched on iPhone
The app became available on both major mobile platforms.
06
A growing real-world presence
Aseel reported six hospital visits across Egypt and Belgium and 400 first-edition guides distributed.
What we are learning
Parents are not an audience.
They are the starting point.
Start with the question a parent is already carrying.
The clearest support begins with real parent concerns, then turns them into practical guidance in warm, accessible language.
Digital support becomes real through human connection.
An app download matters more when a parent also understands how to use it and feels welcomed into a safe community.
Information and community belong together.
Parents need trustworthy awareness, but also connection, navigation help, and simple ways to organise the journey.
Trust grows through careful, honest measurement.
Guide recipients, app downloads, hospital visits, and mothers engaged are different signals. Aseel keeps them separate rather than turning them into one inflated reach number.